Privacy Policy

1. Introduction

Radical Resin & Flooring Ltd ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website radicalresin.co.uk, use our interactive tools (including the 3D Visualizer), request a quote or site survey, or purchase products from our online shop.

This policy is published in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. It works alongside our Terms & Conditions and Cookie Policy. It is a general policy and will be updated as we learn more about the specific workings of our business and services.

2. Who We Are

Radical Resin & Flooring Ltd is a company registered in England & Wales. We are the data controller for the personal information you provide to us through this website. This means we are responsible for deciding how and why your data is processed.

3. Information We Collect

We may collect and process the following data:

• Information you provide directly: Your name, email address, telephone number, postal address, company details, and any project or product requirements you share when requesting a quote, booking a site survey, contacting us, or placing an order.
• Order and transaction information: Details of products purchased, delivery address, and payment information. Payment is processed through secure third-party payment providers; we do not store full card details on our servers.
• Technical and usage data: Your IP address, browser type and version, device information, pages visited, time spent on pages, and how you found and use our website, including your selections in the 3D Visualizer.
• Cookies: Small data files stored on your device. Please see our separate Cookie Policy for details on how we use cookies and how to manage them.

4. How We Use Your Information

We use your personal information for the following purposes:

• To provide and deliver the products and services you request;
• To process and fulfil orders, arrange delivery, and handle returns;
• To respond to enquiries, provide quotes, and arrange site surveys or installations;
• To communicate with you about your orders, projects, and appointments;
• To improve our website, products, services, and customer experience;
• To send you marketing communications (such as trade discounts and offers) where you have consented or otherwise have a legitimate interest to do so;
• To comply with our legal, tax, and accounting obligations; and
• To protect the security and integrity of our website and prevent fraud.

5. Legal Basis for Processing

We process your personal data only where we have a lawful basis to do so, including:

• Consent: Where you have given us clear consent (for example, for marketing emails).
• Contract: Where processing is necessary to fulfil a contract with you or take steps before entering into one (such as processing an order or quote).
• Legal obligation: Where we need to comply with a legal or regulatory duty.
• Legitimate interests: Where it is in our legitimate business interests to do so, provided these do not override your rights.

6. Sharing Your Information

We do not sell your personal data. We may share your information with trusted third parties where it is necessary to deliver our services, including:

• Payment processing providers to handle transactions securely;
• Delivery and logistics partners to fulfil and ship your orders;
• Analytics and website performance providers to help us understand how the site is used;
• Professional advisers, such as accountants or legal representatives, where necessary; and
• Regulatory or law enforcement authorities where required by law.

All third parties are expected to keep your data secure and only use it in accordance with our instructions and applicable data protection law.

7. International Transfers

We primarily store and process your data within the UK. Where any third-party provider we use transfers data outside the UK, we will ensure appropriate safeguards (such as UK International Data Transfer Agreements or recognised adequacy decisions) are in place to protect your information.

8. Data Retention

We keep your personal information only for as long as is necessary for the purposes set out in this policy, or as required by law. Order and transaction records are typically retained for the period required for tax and accounting purposes. You may ask us to delete your data sooner where it is no longer needed and no legal requirement applies.

9. Your Data Protection Rights

Under UK GDPR, you have the following rights regarding your personal data:

• The right to be informed about how we use your data;
• The right of access to your personal data;
• The right to rectification of inaccurate data;
• The right to erasure ("the right to be forgotten");
• The right to restrict processing;
• The right to data portability;
• The right to object to processing; and
• Rights relating to automated decision-making and profiling.

To exercise any of these rights, please contact us using the details in Section 12. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

10. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our website and services are intended for businesses and individuals aged 18 and over. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us so we can remove it.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at info@radicalresin.co.uk or call 01525 630 111.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the workings of our business. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.